Remove Companies Remove Intent Data Remove Process Remove ROMI
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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

The information is then processed to decide which products can be cross-sold and hence, must be promoted together. Furthermore, the generation of reliable insights from the MBA typically requires large volumes of transactional data to be processed. This helps the B2B companies in establishing their keystone products or services.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence is the cognitive ability of a machine to evolve & perform certain functions that are often associated only with human intelligence based on the processing of certain algorithms by machines. Furthermore, by the end of 2020, 83% of the companies will have adopted cloud-based AI platforms.

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How to Optimize the Cost of B2B Marketing

Valasys

Is Elimination Possible – The first step in the thought process is whether an idea is really worth investing in? Having a futuristic approach not only helps in cost optimization but also allows the company to take calculated risks, by prognostic analysis of the market, well in advance. . Outsource to Intelligent Agencies: .

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

The data points of relevance can vary according to the marketing objectives of B2B companies. Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients. Read more on How Intent Data Helps B2B Companies Boost ROI. Wrapping Things Up.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike. Furthermore, in a post GDPR era, the data protection in terms of data collection, processing, storage & export has become more significant than they have ever been.