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APRIL 25, 2023

It makes no claims to hold opinions or to take your decisions for you (agency). The input data is processed into compressed code before the decoder gives the actual information from the input code. But for analysis and especially research, a human touch stays necessary.” It all happens in variational auto-encoders.

Marketing AI 52

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MARCH 9, 2023

Even the priorities of the parent company have also changed. It is factual information presented in a very clear way.” With Google Optimize sunsetting we’re not only losing the platform that most companies got started on – and oftentimes stuck to – for their on-site testing. But here’s the thing.

Optimization 52

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MARCH 9, 2023

Even the priorities of the parent company have also changed. It is factual information presented in a very clear way.” With Google Optimize sunsetting we’re not only losing the platform that most companies got started on – and oftentimes stuck to – for their on-site testing. But here’s the thing.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Hubspot

FEBRUARY 26, 2018

S omething that works for one company may not necessarily work for another. This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. But these tests can also be complex. Identify your goal.

Clickthrough 101

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JULY 10, 2023

A company needs to make money to remain in business, but it also needs to understand its customers to better serve them and stay current in an increasingly competitive world. Many companies think of experimentation too narrowly (or too short term). Those saves really help with the ROI story. See article that expands on this here.

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OCTOBER 27, 2021

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. Ideas and Opinions Beat Data. It doesn’t matter if it’s your personal opinion or that of the Highest Paid Person (HiPPO), you need to test and trust the data. Multivariate Tests.

Paid Content 52

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Hubspot

MAY 17, 2016

S omething that works for one company may not necessarily work for another. This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. But these tests can also be complex. 2) Choose your goal.

Clickthrough 53

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MARCH 13, 2024

CQ measures how much a company or brand cares about its impact on the planet. Note: If there isn’t any CQ-related content published by the A/B testing tool company, it doesn’t automatically mean they don’t care about the world. Consciousness quotient (CQ): Found no information about what ABlyft does to benefit the world.

Budget Programs 52

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JULY 18, 2022

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Having an informal chat with them will get you the answers you need. That’s your point A. You didn’t find any problem at all?

Budget Programs 98

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DECEMBER 8, 2023

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Having an informal chat with them will get you the answers you need. Get their opinion. That’s your point A.

Budget Programs 52

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DECEMBER 8, 2021

This means that our primary goal as testers is to find out as much information as possible. Maybe we don’t know the tools to use, the processes to find the information, or perhaps we’re not analyzing and getting accurate insights, either from a lack of experience or worse, adding in our own bias that corrupts the results. The problem?

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AUGUST 1, 2022

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” Even if you’re convinced you want to run experiments, it may feel like those in the know are gatekeeping information. HiPPO = Highest Paid Person with an Opinion].

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

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MAY 28, 2021

Only 0.78% of people are running Multivariate tests and 0.57% are running personalization campaigns. We’ve already seen that most companies are not even practicing CRO. But there’s a big difference between those who are just starting to run tests and those who have baked testing into their company culture. Why would this be?

Conversion Rate 78

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