Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. Demographic information.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Zoominfo

JULY 5, 2022

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere.

Work Management 130

Work Management Lead Scoring Lead Ranking Marketing Analytics Tools 130

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. Ready to learn more? Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. Leads in the nurturing stage, by definition, are not sales-ready, so don’t make every message a sales pitch.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Zoominfo

MAY 19, 2017

Sales and marketing alignment can help your company become 67% better at closing deals ( source ). Aligning both departments can help generate 209% more revenue from marketing ( source ). Companies with strong sales and marketing alignment achieve a 20% annual growth rate ( source ).

Statistics 130

Statistics Zoominfo Buyer Personas Work Management 130

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Lead Liaison

OCTOBER 7, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. s robust lead management solutions. 2: TASK MANAGER FILTER [details].

Lead Liaison 62

Lead Liaison Marketing Management Marketing Automation Services Fulfillment 62

Zoominfo

JULY 2, 2020

Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will make any marketing professional cringe. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? Increased revenue?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. When utilized correctly, they have a huge impact on qualifying and converting leads, resulting in a lower opportunity cost. ? Which content pieces has the lead engaged with? ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ClickZ

OCTOBER 19, 2020

Even though you are utilizing automation, your company does not have to be a robot. Humanize your company. Even though you are utilizing automation, your company does not have to be a robot. Once trained, does the company who provides the software include support? Lead management and nurturing. Advertising.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Marketing Automation Software 124

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

ANNUITAS

APRIL 10, 2023

In short, when companies treat their sales model as a linear journey, they fail to consider their customers’ engagement with the company over a lifetime. This begins with ensuring that you are collecting the right information to personalize your content to their specific needs. What about what comes after?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Automatically send leads into your CRM or marketing automation platform.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Velocity Partners

FEBRUARY 20, 2024

To streamline this audit process and zero in on the essential details, we create tailored marketing performance questionnaires. These are designed to guide these initial conversations and extract the specific information we need to shape our upcoming strategy. They look like this.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? did they eventually buy?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

The Point

SEPTEMBER 30, 2013

Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind? What other differences did I miss? Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

LeanData

SEPTEMBER 29, 2021

Regardless of a company’s stage of growth, it takes resources to raise brand awareness and develop brand interest, and you have to be accountable for results to ensure budgets are invested wisely. One of the biggest concerns common to marketers across most every company is the handoff of Marketing leads to Sales.

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. . higher sales quota achievement rate. .

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 304

Planning Analytics Enterprise Management Work Management 304

markempa

OCTOBER 27, 2014

I’m going to share 10 levers you can use to improve your lead conversion right now: 1. When people ask for information, they expect a rapid and personal response. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. Create content geared toward lead progression, not lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Google Review Count: 93,900. 3) OpenEMM. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

LeanData

JULY 6, 2022

Typically, B2B data enrichment augments contact data with additional information at the contact, account and/or company level. . With all the difficulty around getting customers to your digital and physical properties in the first place, why risk losing their conversion at the contact information point?

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Conversica

APRIL 18, 2019

Marketing technology with artificial intelligence (AI) is an up and coming software solution that can add really powerful tools to your marketing toolbox. Many companies, especially in the auto industry, are already using it successfully. Would you like to talk to a company representative? Do you want more information?

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services ROI 40

Zoominfo

JULY 2, 2020

Whether it be getting key stakeholders on board, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will make any marketing professional cringe. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? Increased revenue?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

DealSignal

JANUARY 20, 2023

How DealSignal streamlines Hot Leads Generation 4 Steps to Convert Hot Leads into “Hot Sales” Conclusion Learn more about Leads Generation & Intent Data Hot Leads: What are they? Hot leads are customers that are most ready to make a purchase and have a high interest in your offering.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

The Point

MAY 6, 2010

For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. Not everyone is able to measure the precise ratios at which sales leads currently convert to sales. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

ANNUITAS

JULY 7, 2011

Grand Rapids, MI – July 7, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that long-time and valued client, USA Financial, has been named in DemandGen Report’s third annual Sales & Marketing Alignment Awards. For more information, visit www.annuitasgroup.com.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation? With automation tools, companies can target a larger range of customers and prospects across a range of channels.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Enterprise Management Automation 104

The Point

APRIL 8, 2010

That’s individuals moving, not companies. Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*. That’s crazy.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100