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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Performance: Which content or channel is having the biggest impact? Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future? Web Analytics Tools.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Cirque du Soleil spotlights its digital strategy

Martech

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? Their relationship with the tech company precedes the acquisitions.

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

Before joining Salesforce as a success architect senior director, I managed the direct-to-consumer channels for two fast-growing U.S.-based based companies. Similarly, companies in China face challenges that include performance, data residency compliance, and difficulty integrating with local Chinese platforms.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. But ranking in the search results doesn’t happen overnight. Harness the Power of Big Data.

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TheCustomer QT – August 3, 2021

The Customer

Quick-Take: In fact, a 2021 Cisco Data Privacy Benchmark Study found that companies that invested in a better privacy experience got almost double in returns , with a 76% increase in customer trust. Quick-Take: In Before doing anything, companies should start thinking of consent and the collection and use of data as an exchange.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’ It is scaling this interaction across all customers and journeys.