Single Grain

MAY 18, 2022

The more effective your lead generation strategy is, the higher your profit. Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help. The Benefits of Hiring a Lead Gen Agency.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. So where do leads come from?

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Ranking Lead Scoring 28

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Perhaps the best part?

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Hubspot

DECEMBER 16, 2011

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. Inbound lead generation is a part of inbound marketing.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Ranking 28

Hubspot

FEBRUARY 8, 2012

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Hubspot

JANUARY 15, 2015

Or you could choose to tailor case studies by industry or company size to the visitor. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company''s case study to illustrate how the issues were addressed.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Put offers behind lead-capture forms.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Albacross

APRIL 24, 2019

lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead. Why Lead Generation Is Important. Outbound VS Inbound Marketing.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

APRIL 4, 2013

Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing. Best Practices to Consider When Choosing Secondary CTAs.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Vidyard

DECEMBER 4, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website. Slack’s Supporting Landing Page Video 5.3

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

OCTOBER 28, 2016

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Vidyard

JULY 31, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Promo Videos : If you’re creating a lead capture page focused on a content-based offer, a promo video would work beautifully. For instance: “Watch this short demo” or “See what X COMPANY can do for you.”.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171