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Biznology

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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. Research Gate ). 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel. Forrester ).

Buzz 80
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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.”

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11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal. 95% of clicks to a website occur on the first page of nature search (source: MOZ).

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Video tactics for today’s B2B buyer experience

Biznology

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Here’s my take on five content strategy recommendations. ” Yikes.

Tactics 137
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Branding as a full funnel journey

Biznology

It’s a way to begin conversations and even relationships based not only direct interest in our product, service, or company, but also to use a shared second interest to get to know them better. We also need research into what we are as a brand, what we’d like to become, and what (if anything) has to change to realistically get there.