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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We’ll see how it plays out.

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3 privacy-centric solutions for marketing compliance

Martech

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. The year started with a $413 million fine against Meta for GDPR violations by Facebook and Instagram.

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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. These fluctuations may stem from concerns about data privacy.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

If you’re starting any kind of company today, the answer is likely yes, you really do. Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

The landmark act gives California consumers control over their online personal information and how a company uses it. How to opt-out of the sale of their personal information. If notified of a violation, companies have 30 days to comply with the CCPA regulations, with fines up to $7,500 per consumer record if not resolved.

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