The Point

APRIL 8, 2015

It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers. Spear’s report includes detailed survey results, a list of key findings, along with commentary and analysis. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 2) HubSpot. HubSpot handles inbound holistically. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SendinBlue

AUGUST 24, 2020

HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. Marketo is known as a lead management tool, but it covers pretty much every part of marketing. Primarily aimed at B2B companies, it streamlines the sales process from start to finish.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Genius publishes some good best practices posts, combined with some company-related news. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

TrustRadius Marketing

NOVEMBER 14, 2019

Having a lean team is important to achieve company goals and function within budgetary constraints, especially in a startup mindset. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSloth

JUNE 23, 2009

Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. “Isn’t that Search Marketing?&#.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ANNUITAS

SEPTEMBER 9, 2011

I believe this will continue to be the focus of the company in the foreseeable future. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. Other vendors on display were Genius , eTrigue , HubSpot , Aprimo and ActOn to name a few.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

SendinBlue

JUNE 29, 2022

More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Moreover, 88% of small businesses say automation helps them compete with larger companies. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

thePoint

MAY 25, 2018

If you have been in the company for a while or perhaps have been in the same industry but from another company (in either case, let’s call you an Insider ), then you probably scored yourself a bit higher in this high-level marketing inventory category. Advocates – Marketing can be greatly undervalued within companies.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Lead Liaison

DECEMBER 31, 2018

They have rapidly become the global leader in event lead management. The company, known worldwide for their marketing and sales automation solutions , has been hyper-focused on supporting live marketing events over the last year. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.),

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing products typically feature: Subscriber and list management List segmentation Design templates WYSIWYG editor Targeted Messaging A/B testing Mobile optimization Analytics and Reporting Compliance Integration capabilities with other marketing and sales tools. Lead Management. Social Marketing.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. This was the first time the company showcased it live. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison plans to attend several other shows in 2019.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

LeanData

MARCH 30, 2022

Marketing Automation solutions like Hubspot, Marketo, Eloqua and Pardot enable companies to better manage their various marketing campaigns, which directly feeds into lead generation for the revenue team.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account: A company that you want to track. Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Mike Volpe , VP of Inbound Marketing, Hubspot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. What do you think ? Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Of course, some CRMs are more useful than others.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing. Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. The result?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview. Click here to download!

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118