Digilant

SEPTEMBER 8, 2020

It’s important to think about how prospects enter your marketing funnel and what each of your tracked metrics imply. You want to avoid getting caught on vanity metrics and focus on finding those attribution models that help you understand what leads to conversion. Where should you focus your digital marketing spend?

Marketing Attribution 52

Marketing Attribution Lead Ranking Top of Funnel Paid Search Agency 52

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

LeadsRX

JANUARY 12, 2022

The conversion intelligence platform continues growth momentum with expansion into the marketing attribution space. This acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers. LeadsRx is deeply committed to consumer data privacy.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. This offers a richer perspective and clearer view of digital ad spending across multiple ad platforms.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. This more pragmatic approach to Salesforce attribution will involve asking the right questions.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 125

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 125

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Outbrain

APRIL 8, 2019

It’s debatably one of the most important things for marketers to get right, and still one of the most difficult calls to make. So much so, that we even refer to the “attribution war”, as various channels and platforms battle to attribute conversions. Why does the attribution war have such high stakes?

Marketing Attribution 36

Marketing Attribution Lead Ranking Cost per Acquisition Top of Funnel 36

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. Other partnerships are in the works to expand the company’s reach and will be announced in the coming year.

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Contently

MARCH 26, 2021

Want to feel depressed about marketing? So why are marketers still pumping nearly $100 million in display ads this year? While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Conversica

JULY 27, 2022

Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. SaaS – Software as a Service (SaaS) has grown exponentially with the digitization of commerce.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

LeanData

JULY 2, 2020

More business leaders are realizing that revenue operations is the sturdy foundation to every successful business, no matter what the sector or business model may be. Focusing on your company’s revenue operations will help overcome common business challenges, achieve profitability and effectively scale your business to new heights.

Marketing Attribution 52

Marketing Attribution Business Lead Ranking Sales Cycle 52

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. What CPA really does is measure the efficiency of the marketing campaign, Brenner said.

Cost per Acquisition 110

Cost per Acquisition Top of Funnel Cost CPA 110

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 121

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 121

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 113

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Adam Blake, senior marketing operations manager. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Marketing Performance Metrics 2.0: Marketing Performance Metrics 2.0: The fact that webinars are a wildly popular marketing tool does not mean that they’re wildly successful.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Directive Agency

FEBRUARY 28, 2022

Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. In order for an SEO agency or consultant to be effective in driving bottom-line business revenue for a company, there are prerequisites that must be met. . Search Engine Friendly Website.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Lake One

APRIL 23, 2020

However, like many industries, there’s a pressure and need to survive and thrive in the digital marketplace we’ve all become accustomed to. One tool manufacturing companies can have in their toolbox, is marketing automation. House of Marketing “Yearly Marketing Survey 2019” (2019). But First, Strategy.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. It also affects how B2B marketers can reach buyers. It’s important that B2B marketers don’t underestimate the impact of mobile usage on their business’s bottom line. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . The modern marketer's technology stack removes the need for analytics guesswork. First-Touch Attribution.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. Get the daily newsletter digital marketers rely on.

Marketing Attribution 114

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 114

LeadsRX

APRIL 12, 2021

In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its advertising efforts are performing? Getting the attention of your target market is only half the battle.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Enterprise Management CRM 52

Full Circle Insights

FEBRUARY 10, 2022

This Solution Will Provide Marketing Leaders With a 100% Native CRM-Built Alternative. Full Circle Insights’ award-winning software includes a native-CRM marketing attribution solution, Campaign Attribution , that is built on a familiar platform. Support for all LeanData attribution models.

Full Circle Insights 97

Full Circle Insights Marketing Attribution Marketing Automation Services Multi-Touch Attribution 97

SmarkLabs

OCTOBER 18, 2022

Did you know that approximately 42% of marketers still use spreadsheets for marketing attribution? What is an Attribution Model? Marketing attribution is the process of assigning credit for conversion to the various marketing channels that contributed to the sale. Improved decision-making.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 98

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. A Single Source of Truth for Marketing and Sales. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Martech

APRIL 21, 2022

Most marketers would agree access to more customer data is a good thing for brands. It’s going beyond basic business rules like first-touch and last-touch and moving toward data science models that incorporate the nuances of each customer touchpoint.”. Get the daily newsletter digital marketers rely on.

Marketing Attribution 123

Marketing Attribution Work Management Ad Building Marketing Management 123

Marketing Insider Group

AUGUST 20, 2020

Accountability is something that is incredibly important in order for the departments within a company to work well together. The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies.

Multi-Touch Attribution 270

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 270