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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore. Tweet This!

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Tweet This! Share this on Facebook. Share this on Linkedin.

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

Does it relate to the major growth initiatives of your company? Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

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Blogging Is Good Business – 8 Tips To Get It Right

Marketing Insider Group

Company websites with a blog get 55% more visitors. Inbound marketing leads cost 62% less than outbound. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. There were 3 data points on blogging that I thought were worthy of an entire post: 57% of businesses have acquired a customer through their blog.

Tips 100
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Share this on Bebo. Share this on del.icio.us.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Reddit - Reddit is similar to Digg. An example of this is the Twitter API.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.