The Point

SEPTEMBER 4, 2012

I’ve written previously in this space why designing demand generation programs to generate only sales-ready leads is a bad idea. Require only the minimum amount of information (perhaps as little as name, company, email). And furthermore, so what if some prospects aren’t yet ready to buy?

Landing Pages 100

Landing Pages Conversion Rate Lead Qualification Peer-to-peer 100

Televerde

MAY 22, 2019

Before you leave for the event, it’s important to have a good grasp on the company list. Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Pre-event research can help you yield ten times greater results.

Tips 63

Tips InsideView Case Study Case Studies 63

EveryoneSocial

JUNE 11, 2019

One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies. Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Televerde

MAY 22, 2019

Before you leave for the event, it’s important to have a good grasp on the company list. Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Pre-event research can help you yield ten times greater results.

Tips 40

Tips InsideView Case Study Case Studies 40

The Point

DECEMBER 16, 2011

List rental is the traditional (and some might say: outdated) way of acquiring marketing lists. Renting a list, as the term implies, means 1) you only get to use the emails once, and therefore only acquire contact information if the prospects actually respond to your message, and 2) you never actually see the list.

De-duping 100

De-duping Buy InsideView Broadcasting 100

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Content4Demand

JANUARY 18, 2019

Sometimes, there is a bit of a sarcastic tone attached as it’s referred to as the “prison company.” Televerde’s program with the Arizona Department of Corrections and Indiana Department of Correction to hire women in correctional facilities as employees for its call centers and demand generation services challenges these stereotypes.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

Televerde

JANUARY 28, 2020

When we do, they usually just tell us to put them on the do-not-call list, or that they aren’t interested. I figure we need to try a more targeted approach. We looked into options and want to try out account-based marketing, but really don’t even know where to start. InsideView. but we don’t know where to start….

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

Customer Experience Matrix

AUGUST 24, 2016

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.

Lead Ranking 120

Lead Ranking Vendors Account Based Marketing Lead Scoring 120

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. sales leads for their team?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

TrustRadius Marketing

MAY 31, 2022

Large companies are always under pressure to stand out in their existing market, while also doing their best to break into a new one. Full awareness of industry trends, benchmarks, and customer demands will allow you to maintain and expand your market share, regardless of which specific market you might be in.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

LeanData

FEBRUARY 17, 2021

Recently, InsideView conducted a survey that returned a relatively surprising finding: the main reason for misalignment across revenue teams is the lack of accurate CRM data and shared views of targeted accounts and prospects. Demand Generation for demanding times. Why you need a CRM data strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles CRM Account Based Marketing InsideView 52

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. This makes total sense, as product/company fit should be the be all end all.” The majority of companies will get ABE wrong. ” ABM is More Than a Technology Category.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Vidyard

JANUARY 5, 2017

Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

B2B Marketing Zone Posts

OCTOBER 5, 2010

You have a list. Your company is managed according. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40