B2B Memes

OCTOBER 4, 2010

Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Branding Brand Identity 100

B2B Memes

NOVEMBER 29, 2011

For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. So I got into PR for awhile and then migrated to sales and then marketing. Related posts: Wine, Roses, and Oil: PR and the Truth.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100