B2B Memes

OCTOBER 19, 2010

Is it really so difficult to honor editorial ethics and pursue business interests at the same time? Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. I’m a big fan.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 29, 2011

For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Ethics and Content Marketing: Ex-BW Writers Weigh In. Use your head. Don’t act on an emotion of fear of being left behind.

Content 100

Content PR Social Media Ethics 100

B2B Memes

SEPTEMBER 30, 2011

Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” To the editor, this was a clear case of sales priorities trumping editorial quality.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100