Writing on the Web

JULY 7, 2010

Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

ClearVoice

APRIL 16, 2021

The somewhat allergic reaction to feeling “sold to” is real and harks back to the pre-DVR days when we were forced to watch incessant commercials from companies trying to sell us fast food, laxatives and Sit ‘n Sleep mattresses (maybe in that order). Don’t. Creating attention is great — but not from the government.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Contently

JUNE 27, 2016

As a result, it’s been a Sisyphean task for ASJA to transition to an age where more Americans work for online-only media companies than newspapers. “We ASJA has turned to outside companies for help as well. The company provides resources and support that Owens said they couldn’t provide themselves.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Hubspot

MARCH 1, 2016

You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company. If the piece was entertaining enough, you may have viewed the the company in a positive light. Native advertising is hardly new.

Advertisements 28

Advertisements Advertising Advertorials Paid Search Agency 28

Navigate the Channel

SEPTEMBER 13, 2023

But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company. They must believe that your company knows what it’s doing and does it well. Corroborate, demonstrate and then educate.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 15, 2009

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

APRIL 26, 2015

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized. Who is their audience?

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28