Tony Zambito
FEBRUARY 28, 2016
According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. Track Maven referred to this as the “content marketing paradox” when publishing the study. Increasing Content Engagement Through Customer Understanding.
Tony Zambito
NOVEMBER 10, 2011
This has led to a crying game in the corporate halls bewailing the need for publishers and journalists to come in and help. Customer experience has had the unintended consequences of being identified as predominantly beefing up customer service capabilities. At The Future. .
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Tony Zambito
MARCH 13, 2011
Joseph Pine II and James Gilmore published The Experience Economy : Work is Theatre and Every Business is a Stage. Pine and Gilmore can be characterized as oracles for they offered the premise that we were entering an experience economy where value was created by staging memorable experiences for customers.
Tony Zambito
OCTOBER 18, 2015
The jobs of product marketers were to market to customers the product lines of the organization. Marketing now had a responsibility to know more about buyers and customers in a way that was beyond just advertising. (Many may remember profiling performed with Miller Heiman blue sheets.).
Tony Zambito
MARCH 31, 2010
in New York, finds that companies are placing orders for the iPad for business-related communications, such as email. Tags: buyer goals buyer insight Buyer Personas buying process Customer Insight innovation Marketing Personas Sales sales enablement segmentation Strategy User Personas Web/Tech. .
Tony Zambito
MAY 5, 2010
The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing. As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment.
Tony Zambito
NOVEMBER 28, 2010
It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts. Peer review meaning an expectation to publish works in the journals in noted professions and dialogue with your peer professionals on the latest hypotheses, trials, rulings, and etc.
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