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9 Biggest Event Trends of This Year

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Hybrid Events.

Trends 280
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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

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The Biggest Event Trends for 2020

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Smaller More Intimate Events.

Trends 254
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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? First … well, what is it?

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Transparency goes a long way: Wednesday’s Daily Brief

Martech

Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. In-person conferences set back by Delta . Fitbit’s connected workspace for marketers. That’s MarTech in action.

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How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years.

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5 Proven Strategies To Create More Opportunities For Small Businesses

BenchmarkONE

If your company doesn’t get enough exposure, your bigger competitors will likely beat you in the game. Incredibly effective and also easy to implement, promotional merchandise advertising is an excellent option for small establishments. Sure, promotional merchandising and giveaways don’t seem like the flashiest of strategies.