Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Litmus

OCTOBER 21, 2021

Follow Lauren on LinkedIn and Twitter. First and foremost, it’s the community. But I love the variety of personalities, skill sets, and ideas that come from this community. It’s inspiring, and I feel blessed and honored to be a part of this community. Lauren Meyer. Chief Marketing Officer, SocketLabs. Networking.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter. iOS 15 really messed with open rates.

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Litmus

OCTOBER 11, 2021

Follow April on LinkedIn and Twitter. I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. April Mullen. What’s your favorite email pun?

Privacy Protection 102

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 102

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Ask people if they like the content and use link triggers to track,” she wrote on Twitter. What’s the change?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111