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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

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What social media tasks to automate and what to personalize

Sprout Social

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. These key components include: Conducting a thorough audit of your current social media presence and analyzing competitor strategies.

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Optimize or Advertise? Comparing Organic vs. Paid Social Media

Hubspot

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. Organic and paid social media each have their own benefits and pitfalls.

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How to start and grow a social media marketing agency

Sprout Social

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

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How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy.

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#AgencyLife in the new year: 6 client retention strategies to help your agency grow

Sprout Social

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. – Kate Istead, Head of Operations, Giraffe Social Media.

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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. Koch Communications. The High Road Agency. Arcane Digital. B Squared Media.