Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Is it good enough to just say “here is our product, go buy it?&# And of course product improvement ideas are important. and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. Who is going to post a blog review of YOUR new book (raising hand now).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. 6 things you need 2 incorporate into your social media plan. I would argue that “social media makes everything about product/service&#.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? what do you do?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Analytical Thinking.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation. Certainly, there is a benefit to creating content on a daily basis.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 15, 2010

I'm actually pretty certain that by the end of this year the “marketing&# end of Social Media will be rolling into integrated direct marketing – with vendors like Infusionsoft beginning to expand from email and postcards to include Facebook, Twitter, Buzz, etc. Dare I say the “digital glue?&# Thanks dude.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Single Grain

DECEMBER 3, 2020

In this post, we’ll use the example of running a promotion for restaurants as we take you through the essential steps to create and work with a promotional plan. More specifically, we’re going to talk about the following components of a promotion plan: target market, promotion name, promotion type, key messages and promotional products.

Template 136

Template Promotion Planning SWOT 136

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. link] Eric Buchegger Tying together CSR and social media.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Get ready to excel with our comprehensive guide and downloadable promotional plan template.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? JF : Hyper-targeting. Billions and billions of dollars are spent on advertising. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. What have you seen in the social media world lately that’s excited you? (I’m Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet!

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

MARCH 25, 2010

A new product launch. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. This is when it starts to be fun.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 28, 2010

Buy your own product. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. Good stuff!

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] Paige Holden Great question. link] Paige Holden Great question. It really works. danperez Wow!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116