Convince & Convert

SEPTEMBER 7, 2010

A tall order, to be certain. I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. I think doing some “gathering&# before you go hunting is in order, in the marketing world – social or traditional.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. How many people watch one, then actually search online for product reviews before ordering? So…what can we REALLY learn about how infomercials being applicable to social media?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Single Grain

APRIL 18, 2022

Get My Free Paid Social Media Plan . Why You Should Hire a Paid Social Media Agency. Now that you what a paid social agency does, let's dive deeper into why you should consider hiring one to help you out. Get My Free Paid Social Media Plan . the smallest advertisers).

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Sprout Social

JULY 6, 2022

In 2021, restaurants continued to deal with online orders, curbside or delivery services and limited indoor dining. Communicating changes with employees and diners was important as local ordinances fluctuated throughout the year. Tech social media resources. 5 stats for social media marketers in the software industry.

Facebook 113

Facebook Best Practices A/B testing Social Media 113

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? It will be interesting to watch. It will be interesting to watch.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Sprout Social

APRIL 13, 2022

In 2021, restaurants continued to deal with online orders, curbside or delivery services, outdoor seating, and limited indoor dining. Communicating changes with employees and diners was important as local ordinances fluctuated throughout the year. How to find your own best times to post on social media.

Best Practices 122

Best Practices A/B testing Work Management Social Media 122

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

PR 161

PR Social Media Paid Content Media 161

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Either way, remember that social media planning is a marathon, not a sprint. Sample Social Media Goals for 2019. Take today’s social media demographics for example.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 14, 2015

Community manager. Those chapters are how you’re telling your story—put them in order how you’d like to tell it (plus, you’ll find a ton of great ways to repurpose your content later on). There’s an unwritten etiquette for every social media network’s appropriate publishing frequency.

Efficiency 161

Efficiency Planning Process Work Management 161

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 28, 2010

That's right, when you open an account with us, you can simply place in your orders or inquire us for detail. [link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. Vampires have class. Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Sprout Social

JULY 13, 2016

Start putting together a plan in writing that you and your team can refer to when you need it. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook and so forth. Join in on Communities.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

Webbiquity

DECEMBER 10, 2019

83% of B2B marketers say they use social media, making it one of the most common marketing tactics. 95% of online adults aged 18-34 follow at least one brand via social networking, as do 63% of Internet users overall. But no one joins a social network just to follow brands. Build a community.

Planning 242

Planning Social Media Marketing Plans Marketing Budget Creation 242

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. 39 social media tools I will use today.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media. THAT makes me happy.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

For example, an agency’s collective judgment plays a critical role in the choosing of what to say, how to say it, and to whom or when, and through what format, or when managing sensitive community relations, or in selecting a strategic partnership tie-in or when taking an extra-calculated risk to achieve desired outcomes. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Single Grain

MARCH 4, 2020

billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. Getting started with social media marketing is not that difficult. There are 3.5

Paid Content 66

Paid Content Social Media Social Marketing Media 66

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

However I don't agree that every company will have some level of social media in the next 24 months. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. As you said, it needs to patience to build credibility!

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen. link] membershipjedi Jay, thanks so much for the insight.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

APRIL 27, 2010

We have a new item, similar to the fig newton, but filled with strawberry. I highly recommend them. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133