Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

DECEMBER 9, 2011

Blog about the things that your community wants to know about. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Building an online community? Source: Social Fresh ). This happens with startups a lot.

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Content without community, without approachability, without humanization and kinship is ineffective.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

APRIL 18, 2022

Get My Free Paid Social Media Plan . Why You Should Hire a Paid Social Media Agency. Now that you what a paid social agency does, let's dive deeper into why you should consider hiring one to help you out. Google has a Google Partners program for top agencies. the smallest advertisers).

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. And many of us in the social media space are guilty of that particular sin. That would be a fun discussion, right? I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Either way, remember that social media planning is a marathon, not a sprint. Sample Social Media Goals for 2019. Take today’s social media demographics for example.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2015

Community manager. There’s an unwritten etiquette for every social media network’s appropriate publishing frequency. By this, I mean how many times you’ll share your content with the specific social networks. Wrap Up Your Blog Planning Process 11. Notice something there?

Efficiency 162

Efficiency Planning Process Work Management 162

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. How To Write Your Social Media Plan in 8 Steps by Social Media Today. 7 tips to take social to the next level by iMedia Connection. Social Media Facts and Stats.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. That's all.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Single Grain

APRIL 14, 2022

And once a project has gone to market, these agencies continue to support and grow your business through community building, content marketing, and search optimization. agencies also offer social media support, brand positioning and newsletter campaigns. Community building to drive product growth. and other crypto topics.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. In some areas, my results are similar to yours.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. The way they handle questions, friction, and sticking points can serve as inspiration or a warning to your efforts.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Both of these communities have a great deal of interaction and conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] mycrowdca (MyCrowd.ca) Twitter Comment RT @instaboy – My favorite is 6. Develop a Social Media Strategy in 7 Steps [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. However, about all you can expect here is the visitor bookmarking your site for future visits.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60