Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
B2B Marketing Savvy
AUGUST 4, 2009
world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. Am I practicing public relations principles or press agentry?
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