Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. The most common examples are social media platforms and blog comments. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. I draw a hard line between Influencers and Advocates.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. Why did it fail?

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg PR Media 40

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Contact information created or obtained (from publishers and social media connections for example).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

SEPTEMBER 18, 2008

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 signatures. Here are a few notable examples of Web 2.0

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Where: which social media sites and tools will you use?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

JUNE 26, 2007

social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. 5) Digg 6.5% By far the most actively-engaged community of any of these sites, and the daily email summaries of fresh links set this site apart from the crowd. social tagging sites.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. a picture is worth a 1000 words 26. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. Outreach is the lifeblood of social media engagement.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Digital B2B Marketing

MARCH 27, 2011

Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Likely, not many (or you need some better friends). Adopt a Cause.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

WebMarketCentral

MAY 3, 2007

tools to drive customer community participation. Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. Next, MarketingVOX reported that Web 2.0 Websites Account for 12% of U.S. Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

MARCH 2, 2009

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. That works sometimes.). The suggestions vary in their practicality and applicability (e.g. The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. If popularity, pickup, sharing, and social are the newest and most-preferred method for tracking which sites are useful, valuable, popular, or successful, then you will surely need to… Earn, Don’t Buy, Your Friends. Let me explain.

Paid Content 80

Paid Content Google De-duplication Digg 80

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. So I didn’t have to do too much work to get an initial community going. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR.

Tactics 40

Tactics PR Planning Buzz 40