Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. The B2B Social Media Marketing Series is supported by IDG Enterprise. We’ve already written about ways to use social media for the enterprise , but now we want to explore a different topic: how B2B companies will use social media in the future.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

While these people pay lip service to rapid elearning, they usually relegate it to low-level elearning. In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. One training manager told me that they used to send their staff out to learn Flash programming.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convert

MAY 23, 2023

A/B testing tools rely on cookies to remember which visitor was bucketed in which variation (control or the treatment), but with cookies no longer available, testers must find new solutions. Lucas Vermeer suggested a genius solution: “You can randomise and treat before they accept.” Full stack experimentation makes this possible.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable. Those vendors are now in my network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Digital B2B Marketing

APRIL 6, 2011

And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Many of the people in these B2B marketing positions are not using social media. No wonder they are not embracing it as marketers. All B2Bs are not created equal.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

AUGUST 30, 2010

Many corporate websites are built on content management system (CMS) platforms such as Joomla , Drupal or DotNetNuke. This is valuable because blog posts are often more effective “link bait&# than typical website copy (“About Us,&# product/service descriptions, etc.). They can also support multiple blogs (e.g.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? October 17, 2010 One possible answer: The Enterprise. Not the Star Trek kind of Enterprise (although that would be pretty cool). Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Digital B2B Marketing

MARCH 4, 2011

Facebook is even more important to marketers. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing.

Facebook 100

Facebook Emarketing Digg Stats 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.

Social Media 100

Social Media Class Web 2.0 Media 100

B2B Marketing Savvy

SEPTEMBER 14, 2009

Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function. While not content hosts per se, these sites provide audience communities and search capabilities, therefore additional traffic possibilities. Management complexity, multiple metric sources to integrate.

Social Networks 40

Social Networks Traffic Advertising Agencies Paid Search Agency 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Savvy

SEPTEMBER 17, 2009

Replicate the approach using your own market segment, competitors and marketing partners. Even if your target communities are exceptionally narrow, odds are these sites capture some segment of your audience base if you embed content. Microblogging: 110+ employees on Twitter and other services. Wikis: developerWorks.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Small Enterprise. IT Management. SOA & Web Services. Security Hardware & Software. NOSes & Server Software. Infrastructure Management. Enterprise Applications. Web Services. Web Site Management.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100