Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. Art by Natalie Harney. Let’s jump right into it. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. Storytelling, brand values and community building can be strong strategies. Digital platforms also foster interaction.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). With social media networking, it’s easier than ever to promote yourself and establish meaningful, motivating relationships. This is why career coaches and mentors are so valuable, as well as communities like Pavilion , of which I’m an active member. Chief operating officer (COO). The Be a Human Plan.

CPO 96

CPO Ad Building Lead Ranking Planning 96

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. TV networks show about 15 minutes of ads every hour , which translates to two or three ad breaks for a 30-minute show. For years, Facebook has denied that it’s a media company.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

SendX

NOVEMBER 8, 2019

Every year, the lightbulb community flocks to LightBulbCon , the industry’s must-attend networking event. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. So when should you be sending your emails? Common sense has to play a part.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Seismic

MARCH 11, 2021

This year’s event is the first time that Shift has gone digital and is open to the entire enablement community. Enablement leaders and visionaries will share case studies, customer success sessions, and networking chats. We look forward to delivering a two-day event for you to enjoy from the comfort of your home office.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Buffer

NOVEMBER 30, 2020

We alerted our community to the breach before knowing the source of it, and we provided updates on our progress every few hours for the first few days. This was the final area of the company I chose to fully let go of, and we recently brought on a great CPO to lead us and level up our product strategy, quality, and operations.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77