Lenny's Newsletter

AUGUST 29, 2023

compliance, internal transparency) Company’s unique way of working (e.g. community) Try to get super -specific and super -narrow with your ICP. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Buffer

JANUARY 6, 2021

You have quite a following in the product management community. Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. In Maria’s own words: I am inspired and humbled to join Buffer.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Martech Advisor

FEBRUARY 14, 2020

By doing this, the brand created a memorable experience for users and gave back to the community. Transparency and authenticity are emerging in the conquest of customer experience and customer engagement. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. For the Love of Wings.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Buffer

NOVEMBER 30, 2020

One of our more unique values, default to transparency, which is the value that Buffer is known by the most, was put to the test this same year. We shared transparently and quickly with our customers and the broader public what had happened and what we were doing about it. In late 2013, Buffer was hacked.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77