Cold Calling vs. Warm Calling: Is Cold Calling Dead?
Zoominfo
JUNE 17, 2019
You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. What is cold calling? What is warm calling?
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