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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! The “star” of content marketing lived up to her reputation. Note that name.

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Telemarketing Trends 2023: Cutting-Edge Insights for B2B Lead Generation

SalesGrape

In recent times, businesses have recognized the importance of personalization and customization in their marketing efforts. For example, instead of using generic scripts during cold calls or follow-ups, telemarketers can use personalized scripts that address specific pain points or challenges faced by each prospect.

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Why Your MarTech Stack Needs Content Intelligence

PathFactory

2023 is bringing economic volatility that has most B2B marketers scratching their heads. Sellers are having a hard time meeting their quotas, while B2B go-to-market teams are still depending on marketing tactics that are quickly going out of style—like cold calling and blanket email marketing.

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Quand B2B Barbie rencontre le sosie virtuel et la baveuse de la Trifecta…

Exo B2B

En nous inscrivant au B2B Forum, qui a eu lieu à Boston la semaine dernière, nous avions (et moi en particulier) de grandes attentes envers cette «messe» annuelle du marketing B2B. La «star» du marketing de contenu a vécu à la hauteur de sa réputation. Encore plus étrange a été le conférence qui a suivi en «keynote» de Andrew Davis.

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B2B Marketing 2023 Trends

The Lead Agency

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.