ViewPoint

JUNE 15, 2012

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Are you allowed to cold-call prospects in this country? Well, now we need to add a fifth P to the mix: privacy.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

PureB2B

MAY 30, 2022

Do you send piles of unwelcome junk mail while making multiple cold calls per day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. About Direct Marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Unbound B2B

JANUARY 10, 2023

Such companies do this by performing a wide range of lead generation activities, including cold calling and product or service promotion for your company. Marketing-driven revenue is basically the total income your company gets as a result of the marketing efforts it rolls out.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

NOVEMBER 11, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. We often call this cross-sell and upsell.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363