article thumbnail

7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. YouTube will be featuring a lot of video “shorts.”

article thumbnail

How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. Registrants and attendees.”. So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Bit.ly – use this tool to create shortened URLs and track clicks.

article thumbnail

Snapchat vs. Twitter vs. Facebook – How They Stack Up

EveryoneSocial

To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc. All of the major ad platforms (Facebook, Google, Youtube, etc.) filed with the Securities & Exchange Commission prior to going public.

Twitter 59
article thumbnail

29 Simple Ways to Grow Your Email List

Hubspot

Add engagement features to your YouTube channel. Add hyperlinked "end cards" to your YouTube videos that encourage people to subscribe to your channel via their email address. Host a co-marketing offer with a partner. Collect email addresses at registration. Sometimes a small change can drive hundreds more conversions.

article thumbnail

25 Clever Ways to Grow Your Email Marketing List

Hubspot

3) Host an online webinar and collect email addresses at registration. 11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up.

article thumbnail

Webinars: Your Ultimate Tool for Boosting Lead Generation

Optinmonster

If you have a Google account, you can use YouTube Live , which replaced Hangouts on Air in late 2016. Check out Social Media Examiner’s guide to get started with YouTube Live , and pay attention to Meet, Google’s enterprise Hangouts on Air replacement which may work for small webinars.