The Point
JUNE 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.
Webbiquity
AUGUST 4, 2020
Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A third important element is your presenters.
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Salesforce Marketing Cloud
NOVEMBER 29, 2023
Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, a cloud software company might provide enterprise storage in partnership with another tech company.
Hubspot
APRIL 13, 2021
If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. WebinarGeek.
Martech
MARCH 3, 2022
The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.
DiscoverOrg
FEBRUARY 13, 2019
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).
LeadSquared
JULY 20, 2022
“In a short span of time, LeadSquared has helped us automate and transform our lead management process. Venkat Teja Project Manager, Commitbiz. 15 % Increase in Leads. Contextual Lead Engagement. Lead Enrichment & De-duplication . 15 % Increase in Leads. Contextual Lead Engagement.
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