SnapApp

DECEMBER 13, 2018

With each passing year, we’re spending more time trying to break through the noise and build brand awareness, identify the best prospects, and qualify every lead. We all know that demand generation marketing is a crowded space. At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Final Thoughts.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. The process was completely collaborative – they weren’t just some vendor agency that executed. The Business Impact.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 60

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Update Webinar, content & service feature updates.

B to B 40

B to B Paid Content Social Media CMS Development 40

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. If different vendors are used more than a simple copy and paste is required.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Sword and the Script | B2B

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Marketing Insider Group

JANUARY 10, 2022

Registering early for many of the events below can lead to discounts and other perks. The best event for you will likely depend on your specific industry niche and service specialties. Registration is free! Registration is already open for 2022 , and you can still register separately for access to the complete 2021 program!

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

MARCH 11, 2019

Derek contends tB2B marketing is no longer a red balloon versus a blue balloon’s discussion just about lead generation; today it’s about the partnerships between sales, marketing and the CFO with the focus on revenue. You didn’t hire brand agency. You didn’t hire an ad agency to help. Derek: Yeah.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Terminus

JULY 18, 2017

Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Driving event registration with help from Sales. Pretargeting.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Engagio

DECEMBER 17, 2019

This is a natural match, since intent data complements both account-based marketing and demand generation strategies, and it can be equally useful to both sales and marketing. We’re also offering a freemium Bombora service to all Engagio customers, so you get intent data for free when you buy Engagio! Pretty impressive, right?

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. First, both marketing and sales need to focus less on MQLs (marketing qualified leads) and more on SQLs (sales qualified leads).

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. That makes these leads more relevant. Here they are!

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Finalists: Invoca, Xenex Disinfection Services LLC.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Hubspot

MAY 22, 2018

Everyone wants more visitors, more qualified leads, and more revenue. It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you'll need, what your financial projections are, and which permits, leases, and other documentation will be required.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

FEBRUARY 28, 2017

Everyone wants more visitors, more qualified leads, and more revenue. A 20-page guide that covers how to build a sales and marketing machine, which demand generation activities with the biggest return on investment, and more. Business Structure, Government Registration, Taxes & More. HubSpot Marketing Free.

Startups 28

Startups Business Template Case Studies 28

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. Working with an Agency as a Startup 7. You may want to eventually have workflows, triggers, website integration, and lead scoring, but if all you can dedicate now is a few hours a week, better to choose a simpler, cheaper platform.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. Working with an Agency as a Startup 7. You may want to eventually have workflows, triggers, website integration, and lead scoring, but if all you can dedicate now is a few hours a week, better to choose a simpler, cheaper platform.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65