NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Engagio

DECEMBER 17, 2019

“Intent data” is one of those terms that can make non-engineers wish they’d gotten a degree in computer science in college. Intent data? Intent to do what? And how does data come into it? How can you even quantify intent? They used intent data. How Engagio Gets Intent Data.

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Inbox Insight

JULY 12, 2024

This blog aims not only to offer a comprehensive overview of the intricate journey B2B tech buyers undertake but also to arm you with actionable insights to refine your marketing strategies, particularly in demand generation. 42% of buyers reported poor customer service from their current vendor as a trigger to seek out alternatives.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52