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Keep Customers Reading: How to Increase Landing Page Engagement

Walker Sands

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Time on-page is a direct reflection of users’ interest in your product or service, and it’s a key metric for gauging your site’s ability to effectively engage visitors. Move the needle with motion. Convert with content.

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Introducing Contently Live

Contently

We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves. Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator.

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Microsites 2.0

Kevin Indig

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). Microsites were originally invented for short-lived campaigns. Microsites 2.0 CMS chokehold is real.

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5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. A microsite. Let’s step back to consider how “simple” our digital environment has been.

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Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. Unable to scale the results.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. Unable to scale the results.

SEO 64
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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. You may use content planning and development tools to help create those.