What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]
SmartBug Media
APRIL 27, 2023
Also on the radar is the way consumers are becoming increasingly concerned with privacy. Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily.
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