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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Also on the radar is the way consumers are becoming increasingly concerned with privacy. Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily.

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7 Marketing Alternatives to Tracking Cookies

Hubspot

According to a number of publications , Google Chrome will only phase out third-party cookies, while first-party data is still intact. In fact, a number of advertising agencies and organizations have already spoken out against Google's move. How will I create the same sense of hyper-personalization without the third-party cookie?".

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). However, the tools below can help you fill your data gaps as you wait.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? A dedicated customer support team.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022.

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

Executives at Meta said Apple’s privacy changes alone could cost the company $10 billion in revenue. The problem with this approach is it ignores all of the other behaviors in different parts of their customer journey. It’s also reliable – there’s no concern about the company folding overnight and leaving clients high and dry.

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Best CRM software for Consultants

TrustRadius Marketing

If there was, they would direct you to software designed to help manage your sales, clients, growth, and everything in between. It can help even niche industries like business consultants. . CRM stands for customer relationship management software. It can optimize workflows for most B2C (and even B2B) companies.