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3 pointers to navigate the confusing martech marketplace

Martech

Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s a.NET web content management system (CMS), online marketing and intranet software. It’s a customer engagement platform. It’s a modern SaaS CMS.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

It needs to be welcoming, educational and helpful to your users. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. But you can take a breath because that’s no longer the standard.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? What should be doing more of, less of, or differently?

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. WordPress.com hosts your website for you, offers multiple payment plans, gives you access to a domain name, and a variety of default features.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. This data is owned and used by the website that a person is visiting.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Online Training. Online Training Formats.