Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 78

CMS Development Product Buyer Personas Industry CMS 78

Spiralytics

FEBRUARY 12, 2024

These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization. Whether you plan to jumpstart or boost your company’s online success, adding an SEO specialist to your team can be a game changer. Luckily, there’s a thriving SEO professional community in the Philippines.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

ATAK Interactive

FEBRUARY 1, 2021

That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. The number of mobile consumers is growing, and they are demanding sites that deliver a seamless and consistent digital experience. Still don’t believe us?

eCommerce 103

eCommerce CMS Development Top of Funnel Industry CMS 103

Hubspot

NOVEMBER 28, 2018

Learning about web development is kind of like drinking from a fire hose. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. Keep reading to dive into website development or use the chapter links to jump around the guide. Web Development Terms to Know.

CMS Development 75

CMS Development Marketing Websites Work Management Industry CMS 75

EMagine B2B Blog

APRIL 15, 2014

While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). So, we developed our own CMS (called EZedit). AND, why should you use a CMS to build your website? Large developer community.

CMS Development 40

CMS Development Industry CMS Best Practices Work Management 40

ANNUITAS

OCTOBER 31, 2023

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention? What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Hinge Marketing

MARCH 16, 2015

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Marketing Drives Faster Growth and Higher Profits Now, in any given corner of the professional services marketplace, the firm that gets its marketing right will win the day.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. And that’s why we’ve built this guide to help you in your research efforts. A Tool to Help You 3. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SmartBug Media

APRIL 29, 2021

With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Throwing a splash of color on a muted background is a sure way to demand the user’s attention. Develop a voice, tone, and identity for your brand , and share it online.

CMS Development 105

CMS Development Trends Design Industry CMS 105

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

SmartBug Media

APRIL 27, 2023

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Circle Studio

NOVEMBER 8, 2018

This article is intended to help marketers navigate the complex world of marketing technology. Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. So which tools are helpful to the A/E/C industry and which ones aren’t?

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. The Most Effective B2B Marketing Strategies. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Convert

APRIL 26, 2022

A/B testing companies are now taking extra measures to comply with these new rules. How Did the A/B Testing Company Prepare for Data Compliance? Were all essential company departments involved that work with personal data (e.g. human resources, IT, sales/customer support, marketing)? employees, customers, etc.)

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

chiefmartech

APRIL 10, 2017

With the holidays coming up quickly, we decided to send our clients and partners an Alexa-enabled Amazon Echo Dot along with our very own custom skill, the Authentic Digital Marketing Tip of the Day — or as we like to think of it, a personal digital strategist in a box dot. Next, we had to develop our interaction model.

CMS Development 47

CMS Development Industry CMS Tips Amazon 47

Moz

FEBRUARY 24, 2021

With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive. However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”. Zoomers working as SEOs.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

FEBRUARY 24, 2020

For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. To help you prepare for a world without third-party cookies, here are four things you should keep in mind about the latest cookie phase-out. They LOVE cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

RebelMouse

MARCH 12, 2024

Find out how an all-in-one content management system (CMS) can help publishers find the right tools and strategies to succeed and compete in the media industry. Here are the top CMS tools publishers need to compete. RebelMouse is an enterprise-grade CMS built on secure and clean code.

CMS Development 105

CMS Development Industry CMS Template Lead Scoring 105

Convert

NOVEMBER 17, 2021

People, however, have a low tolerance for delays, so businesses are taking measures to ensure they meet demand on time — even if it means higher shipping costs. Except, of course, for those goods that aren’t enjoying as much demand. You need to because you shouldn’t lose any customers. But that doesn’t matter to buyers.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Moz

JUNE 10, 2020

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Televerde

JUNE 15, 2021

With so many demand generation channel options, making sure you choose the right ones for your brand can seem overwhelming. However, there are three basic steps to identify demand channels and effectively implement them for your target audience. Know the Best Demand Channels For Each Funnel Stage. Awareness Stage.

CMS Development 81

CMS Development Demand Advertising Channels Sales Qualified Leads 81

Martech

FEBRUARY 1, 2022

A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things. Over time, businesses have undergone digital transformations to drive efficiencies, remain competitive in the marketplace and respond to changes in customer behavior.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. The Most Effective B2B Marketing Strategies. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

ATAK Interactive

DECEMBER 6, 2019

Within the back end often lies a content management system (CMS), which allows developers/writers to execute and handle content changes on/to the front and the back end, allowing for integrated handling of both the front end and the back-end modifications together. Of course, advanced features and customizations do require expertise.

CMS Development 88

CMS Development Industry CMS Marketing Websites Ad Building 88

ANNUITAS

MAY 10, 2023

The core of a Converged Growth approach is to operationalize go-to-market activities around customer lifecycle in a way that better orchestrates engagement, that prioritizes customer journey stewardship and that optimizes sustainable client growth. Not disjointed random acts of marketing, sales and customer success.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

ATAK Interactive

DECEMBER 6, 2019

Within the back end often lies a content management system (CMS), which allows developers/writers to execute and handle content changes on/to the front and the back end, allowing for integrated handling of both the front end and the back-end modifications together. Of course, advanced features and customizations do require expertise.

CMS Development 78

CMS Development Industry CMS Marketing Websites Ad Building 78

ATAK Interactive

DECEMBER 6, 2019

Within the back end often lies a content management system (CMS), which allows developers/writers to execute and handle content changes on/to the front and the back end, allowing for integrated handling of both the front end and the back-end modifications together. Of course, advanced features and customizations do require expertise.

CMS Development 60

CMS Development Industry CMS Marketing Websites Ad Building 60

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Advocate—turn customers into advocates. Below, I've broken technology out based on how your company could use it to facilitate ABM. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Single Grain

OCTOBER 13, 2020

You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. The names for individual features will vary to some degree from service to service, but the concepts will all stay the same.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Kristijan Arsov Alite International.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

AUGUST 6, 2020

As the industry has grown, tech companies and startups have expanded their offerings to meet the surge in demand. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market. Founded in 2004 , the company has become something of a household name over the past 16 years.

eCommerce 90

eCommerce Marketing Websites Best Practices CMS Development 90

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. It is built upon and supports the entire, continuous customer life cycle.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Choozle

MARCH 25, 2020

.: We’re an integrated, Chicago B2B marketing agency with a roster of global clients across an array of diverse sectors like manufacturing, food ingredients, building products, professional audio systems, financial services, and technology & software. How does digital advertising help you target these different audiences?

Paid Search Agency 45

Paid Search Agency Paid Content Advertising Agencies B2B Marketing 45

PathFactory

OCTOBER 20, 2021

Can’t I use my CMS to tag my content, like I’ve always done? The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. In real time. While understanding what’s working most effectively and efficiently for the business.

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52