Pam Didner
SEPTEMBER 8, 2021
During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. She uses these two slides as a checklist to evaluate startups’ GTM (go-to-market) effectiveness. Here’s a great profile on Kelly in Forbes from earlier this year.
Martech
MAY 16, 2023
Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The goal is for them to run like a small startup, even inside a large company. Within the Agile Marketing Navigator framework, we always encourage Stakeholders to participate in the Collaborative Planning Workshop with the team quarterly.
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Hubspot
JUNE 10, 2020
Alternatively, you might purchase the VIP Startup Founders & Execs Pass, or the Investor Pass, for full access and opportunities for networking and mentorship. The company uses Remo , a virtual networking tool, to showcase startup demos and host networking events and clinics. Venture Café. Future For Us. as well as globally.
nDash
AUGUST 6, 2019
We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. There is a broad range of topics from brands, agencies, technology, startups, media and other creative industries that all converse over ways to drive businesses forward and change the future of advertising.
Envy
JULY 31, 2017
While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. Step 1: Create High-Quality, Targeted Messaging. What they offer. Who are their buyers.
Envy
JULY 5, 2018
Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? Assess your real needs first.
SnapApp
SEPTEMBER 18, 2018
Today, they work together to lead workshops and offer one-on-one consulting for marketers who are in that same boat. If you’re interested in hearing more about those early-career lessons, we decided to air our biggest mistakes in a live workshop last spring. How did you two come together in the beginning? How cool is that?
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