CMO Magazine Television marketing Trends 
Directive Agency
APRIL 25, 2019
Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. He specializes in covering technology, social platforms, ad tech, and digital marketing trends. Martin keeps B2B marketers in-the-know with emerging technology and the latest trends in digital marketing. Kerry Flynn.
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. In its simplest form: MMM helps marketing leaders plan future marketing spend and measure the performance of past investments.
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Directive Agency
APRIL 25, 2019
While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. He specializes in covering technology, social platforms, ad tech, and digital marketing trends. There, she covered social media companies, trends, and start-ups. Kerry Flynn.
Contently
NOVEMBER 22, 2016
Agencies have always tapped into the ecosystem of the most creative people, which used to be within their four walls and [clients’] four walls,” Marc Mathieu, CMO of Samsung USA, told Contagious last year. A decade later, it bolstered its news verticals with television programs and a full-fledged network.
Contently
SEPTEMBER 20, 2016
For athenahealth’s John Fox, hiring journalists for his digital magazine was non-negotiable. At athenahealth, the majority of the multimedia staff comes from public television. This includes a competitive analysis and distillation of market trends. This is an excerpt from “The CMO’s Guide to Hiring for Content.”
Parse.ly
DECEMBER 14, 2021
In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly David Grossman: “Backstage originated in 1960 and began as a hyper niche trade magazine, a weekly trade paper for aspiring theater actors in New York City. It’s not Chief Marketing Officer Magazine. This is a platform.
Adobe Experience Cloud Blog
NOVEMBER 23, 2016
Remember when the only way to reach your buyers was through direct mail, magazine ads, television commercials, and out-of-home advertising? There will always be new channels, technologies, and trends, and more so now than ever before. And it puts marketers at the cutting edge of nearly every new trend.
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