Martech
DECEMBER 14, 2023
If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Cross-departmental workshops. Analytics integration. Outcomes Sales impact.
Martech
SEPTEMBER 3, 2021
Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” Is it worth the expense? Does it scale? Read more here. hardly indicates strong growth). Psst… Hungry for more?
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ANNUITAS
DECEMBER 9, 2014
According to the recent Gartner report, CMO Spend 2015 – Eye on the Buyer , marketing controls a fair amount of budget, approximately 10.2% Organize a marketing automation workshop to increase proficiency. Blog B2B Enterprise Study Demand Generation Gartner Marketing effectiveness marketing enablement skills gap'
Allocadia
APRIL 28, 2020
65% of CMOs and marketing leaders are bracing for moderate to significant budget cuts according to Gartner. Once you have your final number from your CMO, factor in your fixed costs before making any new investments. Do you have the resources to do a webinar workshop or half-day virtual event with various guest speakers?
Bluetext
MARCH 29, 2020
We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.
Bluetext
MARCH 29, 2020
We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.
Bluetext
AUGUST 23, 2018
We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.
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