Bluetext

MARCH 29, 2020

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Market Research & Validation.

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Market Research & Validation.

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Bluetext

AUGUST 23, 2018

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Market Research & Validation.

CMS Development 23

CMS Development Industry CMS Digital Asset Management Enterprise Management 23

Strategic-IC

OCTOBER 12, 2021

Validate your account list?. Whether you’re targeting a One-to-many, One-to-few cluster, or a single account on a One-to-one basis, selecting and validating your account list is the essential first step. ABM is all about personalization.” - Alice de Courcy, CMO at Cognism. Select the right accounts. Not sure what will work?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Share a series of evidence points – from customers, market leaders, analysts – whatever source is credible and has the right information to validate the opportunity. MarketingSherpa. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

chiefmartech

OCTOBER 30, 2016

The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

chiefmartech

AUGUST 20, 2018

” Monique Bonner , SVP & CMO of Akamai will share her experience Developing a Martech Strategy that Serves Your Customers & Business. Andrew Frank , VP and Distinguished Analyst at Gartner , will present on How GDPR, Privacy, Identity, and Blockchain Are Shaping the Next Wave in Martech Evolution.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45