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The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed

Hubspot

To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. If you didn't have a chance to watch the full YouTube discussion, don't worry.

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The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy

Content Standard

While advertising platforms continue to find ways to drive down costs and improve tracking for brands, a “pay to play” mentality has increasingly set in, meaning that brands hoping to get by on exclusively organic interactions are likely in trouble. Social Video Begins to Beat Out YouTube. percent in 2016.”

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The 2019 Video in Business Award Winners

Vidyard

They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record. and big results for their business. Video in Sales: The Attractor.

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The 2019 Video in Business Award Winners

Vidyard

They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record. and big results for their business.

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The 2019 Video in Business Award Winners

Vidyard

They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record. and big results for their business. Video in Sales: The Attractor.

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5 must-have social media dashboard templates for brands

Sprout Social

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: CMO and R&D). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. What should you include in a social media dashboard?

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

Still, all eyes are on the web. When it’s the same set of eyes seeing your ad and your organic search result, there’s at least a 50-50 chance that users will click on the ad first, costing you money you may not have needed to spend. Test & Track Results With Unique Landing Pages. since 2002. Most likely not.