Customer Experience Matrix

DECEMBER 22, 2010

The enterprise market involves unified systems sold at the CEO, CFO, CIO and CMO levels, whereas marketing automation has been sold largely to email and Web marketers within marketing departments. So, in that sense at least, Teradata has positioned itself particularly well to take advantage of the new trend.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. What DO they trust?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ClickZ

JANUARY 13, 2020

She sights this ‘open marketing ecosystem’ as a key trend for 2020, and she isn’t the only one. The largest independent marketing cloud platform, Acoustic’s CMO Norman Guadagno, recently echoed her sentiments in a chat with us : “That is the future.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. And then last week I wasn’t on this, but a friend of mine who is a CMO at a company here in Seattle, we had a lot of snow here in Seattle. You can even ask Alexa!

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. Without getting into the details or the arguments of which is better (again, just google for more information), let’s just say that REST is newer than SOAP, and the trend favors using REST over SOAP. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. Oracle buying Vitrue and Eloqua for $1.2B. CMOs complete 57% of their research before contacting agencies.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Pipeline Trend by Month. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Triblio | CMO. . . Mercurygate.com | CMO. . . OK - let’s dive deeper. . . Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. predictions. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62