Ledger Bennett
NOVEMBER 13, 2019
A CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management. The CMO is usually not so fortunate. As a CMO you face tremendous pressure from multiple stakeholders and employees across the business.
Marketing Insider Group
DECEMBER 20, 2012
By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
DECEMBER 22, 2010
The enterprise market involves unified systems sold at the CEO, CFO, CIO and CMO levels, whereas marketing automation has been sold largely to email and Web marketers within marketing departments. Many would no doubt be delighted to sell at such prices. That said, I do expect continued acquisitions within this space.
Customer Experience Matrix
NOVEMBER 9, 2015
Radius also recently announced a very nice free offering, the CMO Insights Report. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.
Heinz Marketing
OCTOBER 4, 2021
I like this so much that I’m okay paying a higher price for this. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. But like someone yesterday, I was doing CMO school with Pavilion and someone challenged me.
Leadspace
JANUARY 17, 2017
Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. They could be the CEO or CMO – but they could just as easily be a junior intern or a janitor. If they visit your pricing page, indicating an even greater interest in buying, it will increase by 10, etc.
SnapApp
APRIL 4, 2018
Orbit Media | Co-founder and CMO. . . This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce.
Expert insights. Personalized for you.
40 
Let's personalize your content