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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Orbit Media | Co-founder and CMO. . . This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.