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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

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Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett

A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. Is the CRO friend or foe to marketing and sales? One of the biggest blockers of all being the well documented challenge of sales and marketing alignment. The CMO is usually not so fortunate.

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How to Drive More Sales with Intent Data

Leadspace

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Radius also recently announced a very nice free offering, the CMO Insights Report. Infer upped the ante on November 5 with its Prospect Management Platform. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.

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7 Best Marketing Automation Software in 2022

SendinBlue

How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Customer relationship management.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome to Sales Pipeline everybody. MailTag.io