CMO Digital Transformation Gartner Process 
ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.
chiefmartech
AUGUST 29, 2021
But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. Marketing processes and ways of working (44%) and technology acquisition and utilization (38%). But #2 and #3?
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ANNUITAS
DECEMBER 11, 2023
Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.
Martech
MAY 26, 2023
Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. In your inbox.
chiefmartech
AUGUST 16, 2023
They also ask about commercial vs. homegrown martech, what the approval process was like, and how the replacement affected staff. The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand.
Martech
NOVEMBER 1, 2022
Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Processing.
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