Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Varicent

JUNE 1, 2017

Eventually, the organization got large enough that alignment between the functional roles of Marketing, Sales, Services, and Product became a priority and that's when my role became more like a VP or C-level role. Keeping demand generation capabilities in-line with Sales is a big challenge a lot of companies face.".

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. Michelle Killebrew. Nancy Duarte. Melanie Deziel.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

KoMarketing Associates

SEPTEMBER 23, 2020

This implementation has been made all the more urgent by the factors at play during 2020, including reduced marketing budgets at the same time marketers’ quotas and job responsibilities have increased. But despite all the growth, marketing automation is still just getting started. It’s also excellent news.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Email Marketing. Account Based Marketing. Video Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. They didn’t start with the most important part of startup marketing: Understanding why people buy. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. They didn’t start with the most important part of startup marketing: Understanding why people buy. Without understanding why someone purchases or the journey they undergo to get there, a marketing operation rarely works.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

chiefmartech

MARCH 14, 2017

The whole conference will then come together for a 90-minute keynote program that will tackle the big, key marketing technology topics that are relevant to everyone working at this interdisciplinary intersection. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting?

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47