Varicent

JUNE 1, 2017

Eventually, the organization got large enough that alignment between the functional roles of Marketing, Sales, Services, and Product became a priority and that's when my role became more like a VP or C-level role. Keeping demand generation capabilities in-line with Sales is a big challenge a lot of companies face.".

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

SnapApp

APRIL 4, 2018

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. Orbit Media | Co-founder and CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

MARCH 7, 2019

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Ledger Bennett

AUGUST 2, 2020

The CMO role has expanded to cover the whole customer lifecycle from top of funnel to loyal customer, and every touch point in between. The CMO is increasingly being held accountable for the sharp end of revenue growth, alongside their peers in sales. Top 5 skills to help a CMO transition to a CRO.

CMO 52

CMO Peer-to-peer Business Top of Funnel 52

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. ” Marketing Nation Summit. Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

KoMarketing Associates

SEPTEMBER 23, 2020

This implementation has been made all the more urgent by the factors at play during 2020, including reduced marketing budgets at the same time marketers’ quotas and job responsibilities have increased. But despite all the growth, marketing automation is still just getting started. It’s also excellent news.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Yaniv Masjedi — Our phenomenal CMO at Nextiva.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

OCTOBER 7, 2017

“Martech” connecting marketing, sales, and service — this is cross-org digital transformation. Their CMO graciously shared this “flex org stack” that illustrates how their marketing team of ~7 people work together, even while physically distributed across four continents. and Israel. Thank you!).

Work Management 55

Work Management Demand Generation Agencies Marketing Management Process 55

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies. About Mercer. Impacting Lives at Mercer.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

SnapApp

OCTOBER 3, 2017

The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . Triblio | CMO. . . Marketing celebrates only when sales does.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Great resources for B2B marketers looking to scale their online business with technology and proven strategies.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

How Marketing Can Work With Sales 4.0.3 Determining and Managing a Startup Marketing Budget 5.0.4 Additional Marketing Resources for Startups 6. Working with an Agency as a Startup 7. Does Your Startup Have a Marketing Strategy? Your Startup Marketing Strategy Primer. Andy Crestondina Orbit Media CMO.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

How Marketing Can Work With Sales 4.0.3 Determining and Managing a Startup Marketing Budget 5.0.4 Additional Marketing Resources for Startups 6. Working with an Agency as a Startup 7. Does Your Startup Have a Marketing Strategy? Does Your Startup Have a Marketing Strategy?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

chiefmartech

MARCH 14, 2017

And, most importantly, how can marketers and marketing technologists harness the tension of this marketing yin-and-yang to achieve maximum impact on their brands? We’ll discuss issues such as: How does CMO-level strategy get mapped into marketing technology capabilities?

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47