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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. My recent LinkedIn marketing study shows this.

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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. You can choose between standard display creative, such as banner ads, or a range of rich media alternatives when crafting their campaign strategies. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

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What are the top skills you need for digital marketing?

Martech

Marketers should be able to analyze data from various channels such as paid search, email, display ads and social media to identify opportunities for improvement and provide actionable insights. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. These result when media outlets invite company executives with a very specific expertise to write for them. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers.

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Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

Source: Forrester Research ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. Social Media. 93% of businesses and marketers have profiles on social media. Social Media. 93% of businesses and marketers have profiles on social media. Source: The Marketing Donut ).

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. About Ad Fatigue.

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5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

In a study HubSpot did on engagement rates of thank you emails versus non thank you emails, kickback emails doubled the engagement rates (opens and clickthroughs) of standard marketing emails. Use kickback emails as opportunities to include super-specific calls-to-action and encourage sharing on email and social media. So get emailing!